When talking about where and how to start a podcast, many content creators do not relate it to YouTube. However, the many advantages that this platform offers us can turn our audio content completely around.
If you’re thinking about joining the podcasting community and don’t know where to start, read on as we begin with our guide on how to start a podcast on YouTube.
What is a YouTube podcast?
A podcast is audio content, usually made for entertainment. Therefore, a YouTube podcast is the same content, but may also include a visual part.
To help you understand us better, let’s take an example.
The famous Spanish youtuber Jordi Wild has his podcast “The Wild Project”, which uploads in audio format on platforms such as Spotify and in audiovisual format on YouTube.
On the other hand, the famous Spanish podcast “Nadie Sabe Nada” hosted by Berto Romero and Andreu Buenafuente only uses audio content, leaving out the visual part.
Why start a podcast on YouTube?
Now that you know what exactly a YouTube podcast is, you may be wondering why you should consider this platform when it comes to uploading your podcast.
To begin with, you should keep in mind that adding a visual part to your podcast will increase the workload, but it will also increase the chances of having a greater reach and, therefore, getting more listeners.
On the other hand, the podcast format is currently one of the most important trends in the different online spaces for consuming content. This is because it is a content that can be easily consumed while the listener performs other tasks like washing dishes or taking a walk.
Finally, one of the most appealing advantages of creating your YouTube podcast is that you have more facilities to monetize your content and get more benefits than you would get by sharing your podcast only on audio platforms.
Worried about your content being stolen if you upload your podcasts to YouTube? Find out what YouTube Content ID is and how it protects your content.
How to start a podcast on YouTube?
1. Think about a topic
The most important thing is to know what will be the main theme of your podcast. Also, when choosing your topic, keep in mind that you will make different episodes, so it is important to know if you can create different podcasts talking about the same topic.
If you make a podcast in which the main theme is horror, in one chapter you can talk about urban legends, in another one about haunted houses and in another one recommend movies of this genre, for example.
Some types of podcasts are:
- Entertainment podcasts: Podcasts where the main purpose is to entertain the audience with curious stories or anecdotes.
- Information podcasts: Podcasts that discuss and comment current news on a given topic on a regular basis.
- Educational podcasts: Podcasts for users who want to learn and be instructed on a specific topic.
- Interview podcasts: These podcasts focus their content on the guest and therefore follow an interview format.
2. A name for your podcast
Now that you have the theme in mind, you need to choose a name!
This step is very important since it will be the way you will attract the attention of the audience and will determine whether a user decides to listen to you or not.
Likewise, we recommend that every time you upload a new episode, you think carefully about the name of the episode to attract the attention of the audience you are interested in.
Did you know that usernames now exist on YouTube? Find out what YouTube Handles are and how they work to keep it in mind when creating your YouTube channel for podcasts.
3. Podcast duration
Actually, there is no rule about how long a podcast episode should be, as we can find some that last between half an hour and 40 minutes while others can last more than 1.5 hours.
For this reason, our advice is that, once you have the topic and the target audience you are interested in, you should do a little research to find out how long that sector of the audience would be willing to listen to you.
If the content your target audience consumes is usually half an hour long because that’s how long they’ll keep their interest in the podcast, it may be beneficial to keep the same length.
4. Create a script for each podcast episode
Many people sit in front of the microphone and start talking about the topic they had in mind without thinking about the structure.
However, we advise you to make a script for each of the episodes you create for your podcast. This way, you ensure that all the programs have the same structure and the same duration, giving a greater sense of coherence to the user.
5. Record your podcast on video
You’re ready to record the audio part of your podcast, but don’t forget the visual part!
To do so, you have two options:
- Record a video of the podcast: The good thing about this is that you only need to prepare the camera or cameras you will use and hit the record button. From there, start creating your content as a normal podcast, remembering to look at the camera.
Don’t panic when you watch professional podcasts on YouTube, as most of them are already experienced and have the expertise and budget to dedicate to their program.
Remember that, at the end of the day, the most important thing will always be the quality of the audio, since it is the main content.
2. Use a static or animated image: Another option to upload your podcast to YouTube is to do it with a static or animated image.
Even so, we opt for animated images, as they will attract the attention of those users who are not used to consuming podcasts, increasing the engagement and viewing time of your videos.
For example, Lo-Fi music videos on YouTube are quite famous for their looping animated images, so it’s a good option to get inspired and create your own. Don’t forget to add the name of your podcast, the title and the episode number in the image!
6. Upload your podcast to YouTube!
You have everything ready, now you just need to upload your podcast to YouTube.
YouTube only allows you to upload MP4 files. If you have recorded your podcast in video, no problem. If, on the other hand, you have decided to upload an image, remember that you will have to edit it all in a video editor such as Clipchamp.
Upload your podcast video as you would upload any other video to YouTube, paying attention to these elements:
- Choose a keyword for the title
- Select some keywords related to your content and add them to the video description.
- Select tags so that your video can be found through related content and recommendations.
- Don’t forget to add links to your social networks and other platforms where users can listen to your podcast!
You can easily optimize your YouTube channel! Here are some tips on how to do SEO on YouTube step by step.
Advantages of podcasting on YouTube
1. Greater reach
The more platforms your podcast is available on, the easier it will be to get new listeners. YouTube is one of the platforms where most users consume online content, so it would be a mistake not to have your podcast here.
If someone has heard about your podcast and is interested in learning more, the first thing they will probably do is search for it on YouTube, which is why it is important to have a presence on this platform.
2. Easier to appear in search engines
With optimized content on YouTube as we mentioned above, your content will be more likely to appear in search engines and consequently will attract more listeners.
By following the steps mentioned above, it will be easier for Google to identify the type of content and, therefore, position it accurately.
3. Improve your engagement
Unlike Spotify, where your audience cannot leave their opinions, YouTube is the best platform to generate engagement among your listeners through likes, comments and subscriptions.
In addition, thanks to the comments you will receive feedback on your work, something that will help you to improve and revise your podcast as needed.
4. Accessible format
By not requiring any type of subscription to listen to the podcast, YouTube becomes one of the most accessible platforms for users.
Likewise, creators also enjoy this advantage since YouTube is a platform that offers a lot of visibility without the need for a high budget or being famous.
5. Possibility of live podcasts
You can explore the possibility of creating some episodes of your podcast on livestream. This will make those users who participate in the live chat feel more connected to you, generating empathy and closeness in your listeners.
Discover how to make a step-by-step stream on YouTube so you can take it into account when creating the different episodes of your new podcast.
If you’ve made it this far, the only thing left to do is to start creating your podcast – don’t wait any longer to make yourself heard!