In today’s streaming era, music synchronization has become a crucial tool for artists, songwriters, and composers looking to expand their reach and connect with new audiences. Choosing the right place and time to synchronize your music can make a significant difference in your professional trajectory.
The Influence of Video Games on Music
The video game industry has experienced exponential growth, not only in terms of revenue but also in its cultural influence. Video games have evolved from a niche entertainment to a global phenomenon that attracts people of all ages and cultures. This boom, related to the music industry, is creating more and more opportunities for music synchronization.
Unlike movies or TV series, games allow for a deeper and more prolonged interaction with music. Players can spend hours immersed in a game, repeatedly listening to the songs that are part of the soundtrack, which can create an emotional connection between the music and the player on another level, making these synchronizations a massive marketing strategy.
Musical Preferences and Video Game Genres: Is There a Relationship?
According to a recent study by Luminate, music genre preferences can be related to the types of video games a user typically plays. For example, K-Pop fans tend to lean towards role-playing games, while fans of electronic and dance music prefer more dynamic games like Fortnite Festival. This information is very useful and becomes essential for artists and composers looking to synchronize their music in this audiovisual format.
The Impact of Fortnite Festival on the Music Industry
Luminate uses the success and effect of the video game Fortnite Festival to support this information.
Since its release, Fortnite Festival has had a significant impact on the music industry. The video game not only offers an entertaining experience but also boosts the consumption of many songs on streaming platforms. That is, outside the game.
For example, following the inclusion of “Bad Romance” by Lady Gaga and “The Search” by NF in the game, streams of these songs increased by 23% in the following week.
After their inclusion in Fortnite Festival, some songs increased their streams by 23%.
Each new song added to Fortnite Festival has shown a notable impact on its global streams.
Taking the song “Closer” by The Chainsmokers featuring Halsey as an example, it was found that during the week of its inclusion in the game, streams in the U.S. increased by 15.6% and by 17.4% outside the U.S. This effect continued for eight weeks, resulting in a total increase of 20.8% in the U.S. and 24.9% outside the U.S.
Strategy for successful synchronization
Researching the associations between musical genres and types of games can become an essential strategy for understanding how these elements combine and, thus, reaching the right audience at the right time.
A well-planned synchronization can not only increase the reach of a song but also strengthen the emotional connection between that music and the players.
The case of Fortnite Festival demonstrates how a strategic synchronization can significantly boost music consumption on streaming platforms and also maintain a prolonged impact over time.
If you want more information about synchronization licenses and how to include your music in movies, series, advertising, or video games, you can visit our Sync Licensing service.
