What YouTube CMS is and what its advantages are

If you are a YouTube user and you have uploaded some videos, you will have realized that the platform offers a wide variety of tools to administer and manage your channel with ease. However, there are also more complex implements focused on professionals in the sector, such as YouTube CMS.

So that you get to know the world’s most important video platform in depth, today we are going to explain what Youtube CMS is, who can use it and what advantages it has for content creators.

What YouTube CMS is?

Before we start, you need to know what a CMS is. The acronym CMS stands for Content Management System. In this sense, as its name implies, this is a tool to manage contents inside a platform.

YouTube CMS is used to manage contents and its copyright inside the platform

Focusing now on YouTube CMS, this Content Management System can be found inside YouTube Studio and its use is intended for professionals who are dedicated to content management, such as the so-called MCN, which will be talking later. Also, it is only available for YouTube partners.

YouTube CMS is used to manage content and its copyright of multiple channels at once. In other words, thanks to this tool you can provide and administrate the metadata of the contents you manage.

Nowadays, YouTube has three CMSs. One of them is dedicated to entertainment (to manage channels assets of various kinds) and the other two are dedicated to the music industry and they are known as publishing CMS and sound recording CMS (to manage music channels assets).

Creating and managing video assets

One of the functions that stands out the most within YouTube CMS is the creation and management of assets, which refers to the information you provide to the platform about a piece of intellectual property. 

Assets get linked to a video when it is inside the MCN and is known as PPV (Partner Provided Video). They are claimed when the video is a UGC (User Generated Content).

A YouTube asset refers to the information you provide about a piece of intellectual property

There is a list of different assets you can add inside YouTube:

  • Sound recording. Masters or phonograms.
  • Composition share. An ownership share of a musical composition.
  • Music video. Oficial audiovisual music content.
  • Art track. Cover image of musical content.
  • Movie. A feature film.
  • TV episode. An episode from a television show.
  • Web. Any other type of video content not covered by the other asset types.

It is important to correctly select the asset that is being uploaded to YouTube, because this will determine the metadata you need to provide and how this element will be monetized.

Once you add the asset, YouTube will detect who owns that content and add the new information to its database. This allows the platform to contact the owner when there is a conflict over copyright. 

What is a Multi-Channel Network?

YouTube is very strict when it comes giving access to its CMS and that’s why companies specializing in content management on YouTube have appeared. These businesses are known as Multi-Channel Networks.

A Multi-Channel Network or MCN is a company that manages multiple channels and assets and is associated with YouTube. They also offer different services and solutions to content creators inside their network. Namely, these businesses are dedicated to managing channels, the content, the assets and their metadata inside the platform  at a technical level.

A Multi-Channel Network (MCN) is a company that manages multiple channels and assets and is associated with YouTube

For example, Republic Network is a Multi-Channel Network that has access to the different YouTube CMS and is committed to manage the publishing catalog and the sound recording in the YouTube ecosystem.

Republic Network, as an MCN, can identify and administrate assets from videos, sound recordings and compositions share of various artists in order to improve their income and protect the content from being stolen. Also, if you have problems over copyright claims or ownership conflicts, our team will take care of it.

In any case, if you find out that someone is using your content without permission and you aren’t with a Multi-Channel Network, you can always read here about how to do a copyright claim on YouTube.

What advantages do YouTube CMS have?

The greatest interest content creators have when they decide to work with a Multi-Channel Network, apart from the services they could offer, are the advantages of having YouTube CMS.

  1. Manage the videos and their assets

Thanks to the Content Management System, the MCN can optimize all the videos uploaded from channels they manage and, also, they can administer the assets linked to those videos. This makes it possible for them to export the assets or edit the metadata whenever necessary.

On the other hand, YouTube CMS allows them to organize the assets by tags and this plays an important role when it comes to promoting videos, because they can create cross-promotion campaigns based on multiple assets with the same tag.

That is to say, from the CMS there is the possibility of promoting a set of assets so that they appear in other videos that are also managed by the same CMS and even on claimed UGC videos.

  1. Monitor and resolve conflicts between assets

YouTube CMS is the solution when it comes to solving problems with video assets. Thanks to the Content Management System, MCN are always updated about the situation of videos they manage so they can solve copyright issues and ownership conflicts faster and more efficiently.

In this sense, YouTube CMS has a key section known as Content ID technology. Content ID is a tool that makes your content unique for YouTube, avoiding that your content is used without your permission.

YouTube allows you to apply to use Content ID without having access to the CMS, so you can learn how to protect your videos with Content ID technology in order to avoid other people getting revenue for your work.

  1. Analyze the performance of videos and channels

Inside YouTube’s Content Management System is all the information you need to know about the performance of your channels, videos and assets linked to them.

For it, YouTube CMS shows you information about the performance in real time, allowing you to filter the information by views, time periods, revenue, subscribers and more. Thanks to this you can prepare complete reports about the analytics and the performance of the channels because the information has been extracted from YouTube itself.

This is a key advantage because this is the way MCN and content creators can check if the strategies are effective, what type of content has more views, which target is better for ad campaigns and a wide variety of benefits that comes from studying the analytics.

How to choose a Multi-Channel Network?

Just with one search on Google you will find a lot of Multi-Channel Networks to choose from. However, we recommend you focus on two essential aspects you need to think about when choosing one of these businesses.

  1. MCN classification

YouTube has a series levels to differentiate the Multi-Channel Networks and the quality of their functions. On this matter, if the MCN is among the highest levels, it will have more advantages in terms of content management and its benefits.

  1. Conflicts resolution

Another crucial aspect that is often of interest to content creators is how to resolve conflicts dealing with authorships and copyright issues.

On this point, we recommend you to look for a Multi-Channel Network that is not only up to date in the tools YouTube offers, but also has a human team committed to solving copyright claims and ownership conflicts.

In conclusion, if your channel is not that big maybe you are not interested in working with a MCN until you have more subscribers.

But, on the other hand, if you are a content creator with a consolidated channel or own large catalogs, you should consider starting working with a Multi-Channel Network to enjoy the advantages of the YouTube Content Management System.