The popular Canarian duo with more than 12 million followers on YouTube and a solid fan base in Spain and Latin America, Adexe and Nau, have taken an important step towards the digitalization of their content by signing an agreement with Republic Network for the management of their channel and content on YouTube.
This alliance, backed by 33 Productions and Management, the most important office in the sector at the national level and which is behind the duo, has been a strategic move in the growth of both parties.
Adexe & Nau, 18 and 21 years old respectively, are one of the biggest musical phenomena of recent years in territories such as Mexico, Argentina and Chile, and are also one of the Spanish artists with the most plays on YouTube.
Reaching more than 4 billion views with their videos, they are the only Spanish artists who have achieved the Diamond button on YouTube as a result of surpassing 10 million subscribers.
According to Carlos Ituiño, Regional Manager for Iberia, “this partnership is very important for Republic Network. We strongly believe in Adexe & Nau’s proposal, it is one of the most complete in the market today. No one better than them represent the culture of the platform as they are 100% native YouTube artists. It is certainly a motivating challenge and we are proud to be part of its growth and consolidation at national and international level”.
This collaboration comes at a crucial moment for the duo, who have experienced unprecedented success with sold out concerts in places like Spain, Argentina and Mexico, and it is expected that this agreement with Republic Network will further boost their presence on the platform, as well as their impact on the international music industry.