What is YouTube Studio and how to use it?

If you’re looking to expand your YouTube visibility and improve your video uploading strategies, you can’t overlook the tools offered by YouTube Studio.

In this article we will guide you through all the features that YouTube Studio provides and how to improve your content on Google’s video platform.

What is YouTube Studio?

YouTube Studio is a YouTube tool that gives users the possibility to have control over different aspects of their channel.

To access this function within YouTube you must follow these steps:

  1. Log in to your YouTube account
  2. From the home page, click on your profile picture
  3. In the drop-down menu, select YouTube Studio

Differences between YouTube Studio and YouTube Creator

If you have been uploading videos to YouTube for a long time, you may be familiar with the YouTube Creator option. Basically, YouTube Studio is an updated and optimized version, with three new metrics that will help you improve your channel statistics:

What is YouTube Studio for?

When you access YouTube Studio, you will find the main control panel with these sections:

Control panel

As soon as you enter, you will find a control panel with important analytics of your channel, a summary of the results of your last uploaded video, suggestions to continue growing, etc. In addition, from your control panel you can easily upload a video or start a live broadcast.

Panel de control YouTube Studio

Content

In this section you will find all the content of your channel divided into different sections according to format (videos, shorts, live, publications, playlists, podcasts and promotions) and you will be able to manage and edit your uploaded and scheduled videos.

You will also be able to examine information about the visibility, restrictions, views or interactions of each of your published videos.

Contenido panel YouTube Studio

Playlists

Within the “Content” tab you will have the Playlists option, where you can manage the different playlists you create within your channel to optimize the reach within the platform.

Remember that you can add your own videos and videos from other channels to your playlists.

Statistics

One of the most important features of YouTube Studio. This section will show you the performance of your channel and analyze your audience, visits, impressions or engagement.

In addition, you will be able to study the behavior that users have with your videos in real time and use this information to optimize the content, duration and other aspects of your videos.

Estadisticas del canal YouTube Studio

Comments

Interacting with your followers through comments is an important action to maintain interest in your channel. Access, read, reply or delete comments on all your videos from a single page.

Subtitles

Subtitles are a very important feature and it will be very beneficial for your strategy if you add them in the language of the countries where your brand is present or where you are looking to expand.

From this section you will be able to create subtitles for your videos, modify them and manage them, both those you already have public and those videos you have in drafts.

Copyright

Pay attention to this section as this is where you should log in if another YouTube user uses your content without prior permission.

You can learn more about YouTube copyright claims in this step-by-step guide to creating a claim.

YouTube Monetization

Another advantage you should take into account within YouTube Studio. To monetize your channel, YouTube will ask you some requirements and be part of the YouTube Partner Program.

Ingresos en YouTube Monetizacion YouTube Studio

Here you can see the updated requirements to be part of the YouTube Partner Program to know when you can start monetizing your channel.

If you are already part of the YouTube Partner Program and your channel is currently monetizing, in this section you will be able to see the different sources of income you have on YouTube (ads, channel members, Super Chat and Stickers, Super Thanks, etc.) and manage the different options to get your benefits.

Customization

It is very important to personalize your channel so that your target audience can easily recognize it and know that it is yours. Add a profile picture, header, choose a featured video and much more.

Personalizar canal YouTube Studio

YouTube Audio library

Access YouTube’s audio library to use music and effects in your videos for free, as they are royalty-free. You can also highlight the audios you are interested in for other videos to quickly find them in the featured music section.

Biblioteca de audio de YouTube

In short, the difference between YouTube and YouTube Studio is that the former is from the viewer’s point of view and the YouTube Studio tool works to drive the whole professional side of the platform.

Advantages of using YouTube Studio

Using all the features of YouTube Studio will give you advantages over other users within the platform:

  1. Increased Visibility: Optimizing your videos with these tools will increase your visibility in search results.
  2. Better understanding of your audience: If you study the analytics of your channel offered by YouTube Studio, you will better understand who your subscribers are, what interests them and how they interact with your content to take it into account in your next strategy.
  3. Monetization optimization: Joining the YouTube Partner Program and managing the monetization of your channel effectively will have a positive impact on your revenue.

If you have a channel and you have not yet used YouTube Studio, start testing and read carefully each section to get the most out of all the tools that YouTube offers you to grow within its platform.

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